How to double sales in Finance & Telco using proven psychology principles

5 science-backed techniques every sales & call centre leader should know

26 June 2025, 2:00 PM BST

Free online webinar

Matt Sucha

Founder & CEO, Mindworx

Matt Sucha

Founder & CEO, Mindworx

26 June 2025, 2:00 PM BST

Free online webinar

Our Clients

Register now if you want to...

Become more effective at cross-selling

Learn how to expand your customers' Zone of Acceptance and improve your cross-selling without adding pressure.

Improve your conversion rates

Learn how small shifts in communication can lead to meaningful gains in sales performance.

Avoid the mistakes that kill your sales

Uncover common errors even experienced salespeople make — and how to fix them fast.

Use psychology to get more 'yes' from every customer

Discover the 5 science-backed techniques to align with how people decide - and guide them to choose you.

What you’ll gain

Gain practical takeaways based on over a decade of applying consumer psychology to boost sales in the Telco and Finance sectors.

5 Techniques to influence decisions

Discover how to leverage the Zone of Acceptance, Psychological Reactance, Uncertainty Anchoring and Defaults to boost conversions.

TOP 3 mistakes that kill your sales

Identify the psychological traps that quietly undermine your sales — and learn how to avoid or correct them.

4 Ways to apply the techniques

Learn four practical ways to apply behavioural insights throughout your sales conversations and across the customer journey.

SURF™ Method introduction

Explore our proprietary method designed to uncover hidden friction and improve conversions throughout the customer journey.

What you’ll gain

Gain practical takeaways based on over a decade of applying consumer psychology to boost sales in the Telco and Finance sectors.

5 Techniques to influence decisions

Discover how to leverage the Zone of Acceptance, Psychological Reactance, Uncertainty Anchoring and Defaults to boost conversions.

TOP 3 mistakes that kill your sales

Identify the psychological traps that quietly undermine your sales — and learn how to avoid or correct them.

4 Ways to apply the techniques

Learn four practical ways to apply behavioural insights throughout your sales conversations and across the customer journey.

SURF™ Method introduction

Explore our proprietary method designed to uncover hidden friction and improve conversions throughout the customer journey.

Meet the speaker!

Matt Sucha, Founder & CEO, Mindworx

Matt is one of the world’s foremost authorities on consumer psychology in sales. As the Founder & CEO of Mindworx, he has spent the past decade helping major banks, insurance companies, and telecom providers across Europe and beyond drive sales performance through behavioral science.

Matt is the creator of the SURF™ Method and Licensing Program, a practical framework for applying behavioral economics to real-world business challenges.

Under his leadership, Mindworx has grown into a global leader in customer psychology education, with graduates of its training programs in over 100 countries.

A sought-after TEDx speaker, Matt is also the author of the most comprehensive online course on behavioral economics and customer psychology. His upcoming book on consumer behavior is set to launch in Q4 2025.

📍 Follow Matt on LinkedIn for regular insights into psychology-driven sales growth and business strategy.